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Jaypee Institute of Information Technology, Noida
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  • Dr. Shirin Alavi
Associate Professor
shirin.alavi@jiit.ac.in

Education

B.Com, M.B.A, Completed PhD. in Management “Customer Relationship Management and Customer Experience Management using Business Online Communities”.

Biography

  • Total 14 years of work experience including teaching experience of management courses as well as corporate experience.
  • Handled licensing, liasioning and DGFT issues independently.
  • Handled KYC rectification project at Standard Chartered Bank
  • Awarded Medal and certificate for securing first position in Devi Ahiliya University Indore.
  • Awarded certificate and cash prize under UGC autonomous scheme from Sarojini Naidu govt. girl’s college for securing first position in graduation.
  • Awarded scholarship by state government in high school certificate examination.
  • Member on the Editorial Advisory Board (EAB) and also a contributor for the book published by IGI Global Publication titled "Marketing in the Cyber Era: Strategies and Emerging Trends" ISBN13: 9781466648647, December 2013.
  • Member of the Editorial Review Board of International Journal of Virtual Communities and Social Networking, IGI Global Publication.

PhD Supervisor

  • 1 completed, Niti Mittal,A Study of Acceptance of Mobile Learning in Higher Education, Ph.D. Awarded August 2019.
  • 4 ongoing (Areas: Digital Marketing, Green Marketing and Consumer Behaviour)

Publications

International Journals:

  • N Mittal, S. Alavi, "Construction and psychometric analysis of teachers mobile learning acceptance questionnaire", Interactive Technology and Smart Education, Vol. 17 No. 2, pp. 171-196, 2020. (Indexed in Scopus and Web of Science).  
  • Dixit, J. S., Alavi, S., & Ahuja, V. (2020). Measuring Consumer Brand Perception for Green Apparel Brands. International Journal of E-Business Research (IJEBR), 16(1), 28-46.(Indexed in SCOPUS and WEB of SCIENCE)
  • Sharma, R., Alavi, S., & Ahuja, V. (2019). Generation of trust using social networking sites: a comparative analysis of online apparel brands across social media platforms. International Journal of Management Practice, 12(4), 405-425. (Indexed in Scopus, H Index 9 ,SJR:0.16)
  • Ahuja V., & Alavi S., "Using Facebook as a Digital Tool for Developing Trust amongst Consumers using Netnography and Social Media Analytics: A Study of Jet Airways". Journal of Relationship Marketing, Vol 17, No 3, pp 171-187, December 2018.(Indexed in Scopus)
  • Mittal, N., Chaudhary, M. And Alavi, S. (2018), "Prior experience as a potential antecedent of mobile learning acceptance in higher education", VSRD International Journal of Technical & Non-Technical Research, Vol. 9, No. 5, pp. 215-220
  • Sharma, R., Ahuja, V., & Alavi, S. The Future Scope of Netnography and Social Network Analysis in the Field of Marketing. Journal of Internet Commerce, 1-20, Feb 2018(Indexed in Scopus)
  • Chadha, P., Alavi, S., & Ahuja, V. Mobile Shopping Apps: Functionalities, Consumer Adoption, and Usage. International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), Volume 7, No.4, p.p 40-55, Oct-Dec  2017(Indexed in Scopus)
  • Sharma, R., Alavi, S., & Ahuja, V. (2017). Generating trust using Facebook-A study of 5 online apparel brands. Procedia Computer Science, 122, 42-49 (Indexed in Scopus).
  • Ahuja, V., & Alavi, S. (2017). Cyber psychology and cyber behaviour of adolescents-the need of the contemporary era. Procedia Computer Science, 122, 671-676 (Indexed in Scopus).
  • Mittal, N., Chaudhary, M., & Alavi, S., “Learning management through mobile apps-a new buzzword”. International Journal of Business Innovation and Research, Volume 13 No. 3, p.p271-287,2017(Indexed in Scopus).
  • Mittal, N., Chaudhary, M., & Alavi, S. (2017). Development and Validation of Teachers Mobile Learning Acceptance Scale for Higher Education Teachers. International Journal of Cyber Behavior, Psychology and Learning (IJCBPL), 7(1), 76-98 (Indexed in Scopus).
  • Alavi, S., & Ahuja, V. (2016). An Empirical Segmentation of Users of Mobile Banking Apps. Journal of Internet Commerce,Taylor and Francis, 15(4), 390-407.(Indexed in Scopus).
  • Alavi, S.(2016), Customer relationship management practices in the online community-Wikipedia. International Journal of Business Innovation and Research, 10(4), 563-578,  2016 (Indexed in Scopus).
  • Alavi S., “New paradigm of digital marketing in emerging markets:from social media to social customer relationship management ” International Journal of Management Practice, Vol. 9, No. 1, p.p 56-73, 2016 (Indexed in Scopus)
  • Bhat, S. K., Alavi, S., & Ahuja, V. “Meta-Analysis of Virtual Teams” International Journal of Virtual Communities and Social Networking (IJVCSN), Volume 6, No 4, p.p 1-13,December 2014 ( Indexed in DBLP)
  • Alavi, S. and Ahuja V.,"Digital Marketing Analytics: The Web Dynamics of Inside Blackberry Bog" International Journal of Innovation in the Digital Economy, Special Issue on Online Advertising , ISSN: 1947-8305 , Vol. 5, No. 4, p.p 50-65, October-December 2014. (Indexed In DBLP).
  • Bansal R., Lamba M., Alavi S., and Ahuja V., “E-Marketing and the Hotel Industry: Calculating Web Presence Index (Wpi) for the Hospitality Sector” International Journal of Online Marketing, IGI Global Publications, ISSN-2156-1753, Vol. 4 No. 2, p.p. 15-27, April-June 2014 (Indexed in Web of Science and DBLP).
  • Alavi S., “Business online community credibility model of an online consumption community using Linear Programming for effective Customer Relationship Management” International Journal of Business Innovation and Research, Inderscience Publishers, ISSN: 1751-0252 (Print), 1751-0260 (Online) Vol. 8, No. 4, p.p 440-462, June 2014 (Indexed in Scopus).
  • Alavi, S., Ahuja V. and Medury Y., “An empirical approach to ECRM –increasing consumer trustworthiness using online product communities”, Journal of Database Marketing and Customer Strategy Management, Palgrave-Macmillan Journals, ISSN-1741-2439, Volume 18,2 p.p 83-96, July 2011(Indexed in Scopus).
  • Alavi, S., Ahuja V. and Medury Y., “Metcalf’s Law and operational, analytical and collaborative CRM- using online business communities for co-creation ”, International Journal of Targeting ,Measurement and Analysis for Marketing ,Palgrave-Macmillan Journals, ISSN-0967-3237,Vol 20,1 p.p 35-45, March 2012 ( Indexed in Scopus).
  • Alavi, S. and Ahuja V., “E-Commerce in a Web 2.0 World: Using Online Business Communities to Impact Consumer Price Sensitivity”, International Journal of Online Marketing, IGI Global Publications, ISSN-2156-1753,Vol. 3, No. 2, p.p 38-55, April-June 2013. (Indexed in Web of Science and DBLP  )
  • Alavi,S. "Collaborative Customer Relationship Management-Co-Creation and Collaboration through Online Communities ", International Journal of Virtual Communities and Social Networking (IJVCSN), IGI Global Publications, ISSN-1942-9010,Vol. 5, Issue 1, p.p 1-18, Sep 2013. [Indexed in DBLP]

National Journals

  • Alavi, S., Ahuja V. and Medury Y., “ECRM using Online Communities”, The IUP Journal of Marketing Management, Vol. X, No. 1 p.p 35-44, ISSN 0972-6845, Feb 2011.(Indexed in SSRN, Proquest, Ebsco).Abstract further published in Economics of Networks e Journal Sponsored by Networks, Electronic Commerce and Telecommunications (“NET”) Institute, New York University, Vol.3, No. 75: May 2011.
  • Alavi, S., Ahuja V. and Medury Y., “Collaborative CRM and Customer Experience Management(CEM)”, Journal of Global Information and Business Strategy, Vol. 2 No. 1 p.p 84-95, ISSN 09764925, Dec 2010.

International Conferences:

  • Attended the International Conference on Information Technology and Quantitative Management, December 8-10th 2017 at Jaypee Business School, Noid.
  • Mittal, N., Chaudhary, M., & Alavi, S., “An Evaluative Framework for the most suitable Theory of Mobile Learning” International Conference on Peaceful and Prosperous South Asia- Opportunities and Challenges JIIT, Sector 62, Noida, abstract published, 27-29 March 2017.
  • Chadha, P., Alavi, S.,& Ahuja,V., “Evaluation of Functionalities of Mobile Apps and their impact on the Consumer”, International Conference on Reaching Consumers of Emerging Markets, IIM Lucknow Noida Campus, proceedings published  p.p 347-349,5-7 January 2017.
  • Sharma R, Ahuja V & Alavi, S.“Research Methodologies in the domain of Online Marketing-Literature review and Marketing Applications”,International Conference of Emerging Markets Conference Board-Reaching Consumers of Emerging Markets, Indian Institute of Management Lucknow, Noida Campus, India , 5-7January 2017.
  • Alavi, S. “New paradigm of digital marketing in emerging markets: from social media to social customer relationship management”, International Conference on Advances in Management and Technology’, Jaypee Business School, Noida, India, 18–20 December 2015.
  • Alavi, S., Ahuja V., and Medury Y.,“Internet Marketing-Applying Metcalf Law for identifying consumers with high Individual Network Value through business online communities”, International conference on Facets of Business Excellence, Institute of Management Technology, Ghaziabad ,November 2011.
  • Alavi, S., Ahuja V., and Medury Y.,”Building Participation, Reciprocity and Trust – A Netnography of an Online Community of Apple-Using regression analysis for prediction”, International Conference on Management Practices and Research, Apeejay School of Management, Proceedings , p.p 19, ISBN 978- 81-906991-1-2, 2010.
  • Alavi S., Ahuja V., and Medury Y., “Customer Relationship Management in Organizations through Online Communities”, Indian Marketing Summit, Birla Institute of Management and Technology, 2011.

National Conferences

  • N.Agarwal, S. Alavi, V. Ahuja.,"Application of the Behavioral Internet Theory to Digital Marketing Analytics", National Conference on Social Mediaand E-Marketing, Jaypee Business School, Noida (A Constituent of JIIT, Noida), March 2014.

Book

  • Managing Social Media Practices in the Digital Economy, (Jan 2020) ISBN13: 9781799821854, IGI Global publications. Editors: Dr. Shirin Alavi and Dr. Vandana Ahuja.

Book Chapters

  • Mittal, N., Chaudhary, M., & Alavi, S. (2020). An Evaluative Framework for the Most Suitable Theory of Mobile Learning. In Managing Social Media Practices in the Digital Economy (pp. 1-24). IGI Global.
  • Sharma, R., Ahuja, V., & Alavi, S. (2020). Developing a Research Instrument to Study the Impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping. In Digital and Social Media Marketing (pp. 67-81). Springer, Cham.
  • Alavi S.,"Employee Online communities- A tool for Employee Engagement and Retention", Multidisciplinary Perspectives on Human Capital and Information Technology,IGI Global Publication, ISBN13:  9781522552970,p.p 57-71,Feb 2018 (Indexed in Scopus)
  • Alavi, S. “Netnography: An Internet-Optimized Ethnographic Research Technique", Market Research Methodologies:Multi Method and Qualitative Approaches , IGI Global Publication, ISBN13: 9781466663718, pp 71-77, August 2014. (Indexed in Scopus)
  • Alavi, S. "Cross-Cultural Management: A New Strategy for CEM " , Marketing in the Cyber Era: Strategies and Emerging Trends, IGI Global Publication ISBN13: 9781466648647, pp 229-238, December 2013. (Indexed in Scopus)
  • Alavi, S., Ahuja V., and Medury Y.,“Internet Marketing-Applying Metcalf Law for identifying consumers with high Individual Network Value through business online communities, Trends in Marketing Towards Business Excellence , Editors: Sandeep Puri, Jayanthi Ranjan, Jay Mitra and Rakesh Chopra. Macmillian Publishers ISBN: 978-935-059-028-7, p.p 282-295, November 2011.

Faculty Development Program and Seminar

  • Organized national seminar on “Unboxing Today's Consumers in a Global and Digital Age”, at Jaypee Institute of Information Technology, Noida, on November 17th-18th , 2017.
  • Organized Faculty Development Programme on ‘Enhancement of Research Abilities for Capacity Building of New-age Researchers” at Jaypee Institute of Information Technology, Noida from July 16th - 21st, 2016.
  • Organized seminar on Customer Relationship Management and Marketing in a digital ecosystem under theme -“Emerging Trends in Business and Information Management”, at Jaypee Institute of Information Technology, Noida, on November 19, 2011.

Training Programmes Attended

  • Three-day workshop on Methods, Techniques and Analysis of Qualitative Data from September 6-8, 2018 at Jaypee Institute of Information Technology, Noida
  • Faculty Development Programme on “Innovative Teaching and Research”, July 9th  -14th 2018, Jaypee Institute of Information Technology, Noida.
  • Faculty Development Programme on “Qualitative Methods of Social Science Research ”, July 10th -15th  2017, Jaypee Institute of Information Technology, Noida.
  • Six days Faculty Development Programme on “Statistical Data Analysis using SPSS Software”, June 2010,Jaypee Institute of Information Technology, Noida.
  • Faculty Development Programme on “Research Methodology and SPSS”, June29th -30th, 2012, Birla Institute of Technology, Noida.
  • Faculty Development Programme on “Case Teaching and Case Writing”, July 18th -19th 2014, IMS Noida.
  • Faculty Development Programme on “Effective Teaching”, July 28th –Aug 2nd 2014,Jaypee Institute of Information Technology, Noida.
  • Faculty Development Programme on “Curriculum development and implementation of humanities and social sciences in technical institutions: opportunities and challenges”, July 13th -18th 2015,Jaypee Institute of Information Technology, Noida.
  • Faculty Development Programme on “Enhancement of Research Abilities for Capacity Building of New-age Researchers”, July 16th -21st 2016, Jaypee Institute of Information Technology, Noida.
  • Two days workshop on “Structural Equation Modelling”, January 18th -19th 2014,Jaypee Institute of Information Technology, Noida.
  • Workshop on “Patent Search”,January 8th 2015, Jaypee Institute of Information Technology, Noida.
  • Two days workshop on “Data analytics & its security issues”, Dec 4th -5th 2015,Jaypee Institute of Information Technology, Department of Computer Science and Information Technology, Jaypee Institute of Information Technology, Noida.
  • Workshop on Plagiarism and Reference Management using Mendeley, October 16th 2015, Jaypee Institute of Information Technology,Noida.
  • Workshop on “Outcome Based Education System-NBA Accreditation”, April 16th 2016,Jaypee Institute of Information Technology, Noida.
  • Two days national workshop on “Research Paper Writing and Publishing”, July 29th -30th 2016,Jaypee Institute of Information Technology, Noida.
  • Participated in seminar on Customer Relationship Management and Marketing in a digital ecosystem under theme -“Emerging Trends in Business and Information Management”, November 19, 2011, Jaypee Institute of Information Technology, Noida.
  • Participated in seminar on “Why to be an Entrepreneur”, November 12th, 2012,Jaypee Institute of Information Technology, Noida.
  • Participated in Regional Seminar on “Entrepreneurial Development”, October 2010,Jaypee Institute of Information Technology, Noida.

Awards:

Received International Emerald Best Paper Award forpaper presented at International Conference on Advances in Management and Technology in a Global World organized by Jaypee Business School in association with the University of Nebraska, Omaha, USA

Academic and Administrative Responsibilities

  • 1. Member, NAAC Accreditation Committee
  • 2. Member, Outcome Based Education Committee
  • 3. Member of audit committee for Academic Year 2018-2019.
  • 4. Research coordinator , Research Group of Technology and Innovation –Management and Social Science Perspectives
  • 5. Served as a Member of Institute’s Time Table Committee for a period of  2 years
  • 6. Tagging Coordinator of the department
  • 7. Member Department Institute Quality Assurance Cell Committee
  • 8.Member, Doctoral Progress Monitoring and Assessment Committee
  • 9. Render invigilation, examination, counselling, anti-ragging, and event management duties

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