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Jaypee Institute of Information Technology, Noida



English as a Communication Tool: Basic aspects of English, Vocabulary Extension Fundamentals of Grammar, Skills of Good Speaking, Non Verbal Communication. Language through Literature –Essays, Short Stories, Poems, One act Play, Novel, Famous Speeches, Newspaper Articles, Report Writing. Professional Application/Writing -Textual Organization & Coherence, Letter Writing, Circulars, Notices, Agenda, Minutes, Report Writing.


Introduction to Life Skills; basic Concepts and Relevance for Engineers. Emotional Intelligence, Stress Management, Goal Setting, Personality, Values and Attitudes, Assertiveness, Well being, Group, Group types, Group Relationship, Social Loafing, Social Facilitation, Women Sensitization and Women Leadership


Introduction to Economics,  Basics of demand, supply and equilibrium. Effects of tax and subsidies on Equilibrium, Elasticity of demand and supply – price, income and cross-price elasticity. Theory of consumer choice, Business and economic forecasting- Regression analysis, Time Series  Analysis, Production theory, Cost theory, Market structures – perfect competition, monopoly, monopolistic competition, oligopoly and barriers to entry. Macroeconomic Issues-Theory of National Income,Business Cycle, Inflation, Monetary and Fiscal policy. Business Cycle, Inflation, Monetary and Fiscal policy.


Introduction to Literature (3 Credit: 2-1-0)

Communication Skills through Literature: Literary Genres & Devices; Poems: On His Blindness: John Milton; My Last Duchess: Robert Browning; Hope is a Thing with Feathers: Emily Dickinson; A Prayer before Birth: Louis MacNeice; Goodbye Party for Miss Pushpa T.S.: Nissim Ezekiel. Prose & Short Story: The Spectator Club: Richard Steele; Evidence:Isaac Asimov; Toba Tek Singh: Saadat Hasan Manto. Drama: Bhartendu Harishchandra: Andher Nagri Chaupat Raja; The Characters of Macbeth & Lady Macbeth as Universal Characters; G. B. Shaw: Arms & the Man. Novel: To Sir with Love: E.R. Braithwaite


Introduction: Definition, Perspectives and Approaches, Difference with other Disciplines, Scientific management and human relations schools, Hawthorne Experiments. Basic Concepts: Person, Consciousness, Behavior and Experience, learning, Memory and Forgetting, Sensory-Perceptual Processes: attention, Emotions and Intelligence :Nature, Theories, Measurement and Approaches - Genetic and Environmental.


Introduction of Advertisement; Functions and Effects of Advertising; Advertising affects Consumer Memory; Attitude formation towards Products; Persuasion and attitude change; Advertisement and buying behavior; Consumer’s changing attitude.


The sociological imagination. Basic Concepts of Sociology. Types of Communities (Caste, Class and  Tribes, Rural Societies Urban Structures). Sociology of Institutions (Kinship, Family, Religion, Education and Economy in Society). Process of Change and Mobility (Modernization, Urbanization, Globalization, Liberalization and Knowledge and Power in Development). Sociology of Science the Environment, and Technology and Sociology of Collectively (Collective Action, Social Movements, and Social Change).


Introduction to Managers and Management, Evolution of Management thought, Social and ethical responsibilities of management, Planning, Fundamentals of Planning, Management by Objectives, Strategies , Policies and Planning Premises, Planning Tools and Techniques, Managerial Decision making, Fundamentals of Organizing, Organization Design , Organization Structure, Effective organizing and Organization Culture, Staffing , Human Resource Management and Staffing, Performance Appraisal and Career strategy , Organizational Change and Organization Development, Leading , Managing and the Human Factor, Motivating Employees for Job Performance , Leadership ,Managing Communications, Controlling , Control function, Control Techniques , Productivity and Operations Management , Management Information Systems, International Management.


Introduction to Accounting, Understanding Accounting Elements, Double Entry book keeping system, Accounting Concepts, Journal Transactions, Ledger Posting and Trial Balance, Capital and Revenue Expenditures and Receipts, Rectification of Errors, Bank Reconciliation Statement, Preparation of Financial Statements.


Introduction to the Psychology of Personality; Determinants of Psychology of Personality; Assessment of Personality; Approaches- Trait Approach: Allport, Cattell; Theories- Psychoanalytical Theory of Personality: Freud, Jung; Neo Freudians: Horney, Fromm.


Introduction to Youth, Adolescence, and Emerging Adulthood, Theoretical orientation (Biological  Cognitive Foundations & Cultural Contexts of Youth),Youth in Historical and Societal Context, Rise of the Teenager (Families and Socialization, Media  and Youth, Crime and Delinquency) Adolescence and Emerging Adulthood in the 21st Century (Peers, Identity, Politics, and Youth Culture Gender, Sexuality, Intimacy, and Individual Identities), Question of Identity (Indigenous Youth and Social Identity).


Social Structure ,Social Impact on Information System and Technology, Corporate Social Responsibility, Business ethics, Professional Conduct: Code of ethics for an Engineer, Ethics in Bio-Tech, Introduction to Constitution, Right to information, Consumer Protection Act, Contract Act, Company Act, Negotiable Instruments Acts, Intellectual Property Issues: What is Intellectual Property, Copyright Law,  Trademark and Law of Patent. Computer Crimes: Fraud and Embezzlement, Sabotage & Information Theft, Intruders, Hacking& Cracking. Computer Crime Laws, Digital Forgery, Cyber Terrorism, Wiretapping & IT Act.


Introduction:Nature and scope of Agricultural Economics, Production and cost functions of agricultural commodities. Production Economics: Factor-product relationship. Determination of optimum input and output, Factor-factor relationship, Product-product relationship, Type of enterprise relationship. Farm Management: Farm management definition, scope, importance, Typical farm management decisions, Economic principles applied to the organization of farm business, Cost concepts and farm efficiency, Farm planning and budgeting, Risk and uncertainty. Agricultural Markets: Nature of Agricultural markets, How it is different from industrial commodity markets Basic Price Analysis of Agricultural commodities: Supply and Demand, Factors affecting agricultural Prices, Imperfect competitions, Granger Causality Test Strategic Price Setting Models: of Pricing, Market skimming, Market penetration, Competitor matching, Price leadership, Price discrimination International Agricultural Trade: Introduction, Future markets Hedging, Options


Knowing Self: Life Facets; Identifying Your Functioning Individuality; knowing you Personality; Conducting a personal SWOT analysis. Setting Career Goal; Action Planning; and Motivating Self; Identifying Personal values and Mission Statement; Figuring out Goals; Writing SMART goals; Mapping goals with skills and knowledge; Developing an Action Plan; Reviewing Progress. Managing Time -Creating To-do Lists; Scheduling; Ending Procrastination; Building Self Confidence and Taking Initiative. Building blocks of Self-confidence; Acquiring requisite knowledge; Being open to experiment and experience; Inculcating reading habits; exchanging notes; discussing ideas v/s people; developing hobbies. Professional and Social Attitudes -Discussing likes and dislikes; Coming out of Comfort Zone; Being open to learning. Dealing with Others -Dealing with peers, seniors and juniors; Dealing with inadequacies; Professional relationships. Learning Attitude -Openness to learning; Flexibility of thoughts; Not being opinionated; Being aware.


Introduction, Basic Financial concepts, Time value of Money, Analysis of Financial Statements, Capital Budgeting: Principles and Techniques, Estimation of Cash Flows for Capital Budgeting, Long Term Sources of Finance, Concept and measurement of Cost of Capital, Operating and Financial Leverages, Capital structure decision through EBIT-EPS analysis, Working Capital Management.


Understanding Marketing Management. The New Age Marketing. Marketing Environment and Market Research and  insights. Strategic Planning and the marketing Process. Assessing opportunities in a dynamic marketing environment. The Marketing Research: From Information to Action. Managing and Marketing Information. Consumer and Business Buyer Behaviour. Segmentation Targeting and Positioning. CRM. Branding. Pricing products: Pricing considerations and strategies. Marketing Channels and Integrated-Marketing Communications. Managing marketing and growth. The New Age Social Marketing.


Introduction:  Definition, functions and relation to other managerial functions, Nature, Scope and Importance, Role and position of Personnel function in the organization. Employer Selection: Recruitment, Selection Process - Job and Worker Analysis, Matching Job with the Person; Selection Methods - Application Blank, Biographical Inventories, References and Recommendation Letters, Interviews. Training and Learning: Need Identification; Psychological Factors in Learning; Training Methods in the Workplace; Effective Training Programs. Performance Appraisal and Remuneration: Different methods of Performance Appraisal, Basic concepts in wage administration, company’s wage policy, Job Evaluation, Issues in wage administration, Bonus and Incentives.  Human Relations and Industrial Relations: Factors influencing Industrial Relations State Interventions and Legal Framework, Role of Trade unions, Collective Bargaining, Workers' participation in management. 


Introduction -Role of HR in strategy; Evolution of SHRM; Theoretical Perspectives on SHRM; Strategic HR environment and evaluation: Overview of the environment; SHRM in Knowledge Economy; HRM and Firm Performance; HR Evaluation; Strategic HR Planning and Acquiring - HR Planning; Job Analysis; External and Internal Influences on Staffing; Recruitment and Selection Process; Relation with Strategic Objectives of the firm; Training & Development - Basic Concepts, Purposes & Significance, Linkage between Business Strategy and training; Concept of mentoring; Strategic approach of Mentoring relationships; Strategic Performance, Compensation and Career Management - Developing performance management systems; Strategic Linkage; Compensation and rewards; Relation with Business Strategy; Career Management systems; Work Life Integration


The field of vocational Psychology; Foundations of vocational psychology; Theories of vocational choice; Nature of vocational choice; Development and Problems of vocational psychology; Vocational Adjustment; Vocational Success and Satisfaction; Vocational Counselling- Applications of Vocational Counselling Psychology; Vocational counselling and Industrial Psychology


The Social Organization of Media and Popular Culture, Theoretical Orientations about media and popular culture, Production of Media and Popular Culture Risk Management in Popular Culture Industries, Cultural Consumption and Social Class Digital Age, Construction of subjectivities, Audience reception, New media as technology and New media and alternative identities, politics.


Introduction to public finance, Scope of public Economics, Public Revenue- General Considerations, Division of Tax Burden, Incidence and Impact of Taxes, Effect of Tax, Classification of Taxes, Public Debt, Wagner’s Law of Increasing  State Activity, Theory of Public Expenditure, Effect of Public Expenditure, Public Budget, The Federal Set-up -, The Financial Issues in a Federal Set-up, Principles for Efficient Division of Financial Resources between Governments, Financial Federalism under Constitution, Finance Commissions in India,Central Government Debt, Debt of State Governments, Introduction, Deficit Spending, Expenditure Trends & Policy, Trends in Receipts, Indian Tax System, Multi- Level Government, Financial Resources and Needs of Local Bodies, State Finance Commission.


Project Management Basics – Project Characteristics, Objectives, Life Cycle, Model, Environment; Project Management - Advantages, Disadvantages, Relevance; 7S Framework; Project Selection – Theoretical Frameworks -SWOT, PEST, Porter's Five Force Model, Non-numeric Techniques, Numeric Techniques. Project Organization: Pure, Functional, Matrix and Mixed. Project Manager –Skills and Characteristics. Project Planning –Process, Techniques, Risk Analysis, Scheduling, Resource Allocation, Budgeting and Cost Estimation.  Project Control –Types and Techniques. Project Termination –Types and Process..


Introduction to Financial system, its components and functions, Fund mobilization through Financial markets- Money market, Capital market, primary market, international markets, Investment fundamentals- risk and return, Stock valuation- Fundamental and Technical analysis, Investing in Mutual Funds and Insurance, Overview of Income Tax- Basics, residential status, salary income, other income and deductions.


Introduction and why social media, Individuals Online and Rules for engagement for social media, , Social Media Strategy for business and Online Tools for Marketing, Metcalfe’s law, Netnography, Social Media Tools-Blogs, Wikis, Online Communities, Facebook, Twitter, You Tube ,Linked in , Micro blogging, Web Business Models, Brand Advocacy Strategies using Social Media, Traffic Building and Pricing in an Online world, The Contemporary Digital Revolution, Social Media Marketing Plan, The Future of Social media Marketing—Gamification and Apps, Integrating Mobile into Social Media Marketing, Impact of Social Media on government, the economy, development, and education


Meaning and Scope of Organizational Psychology, Origins of Organizational Psychology, Scientific Management, The Hawthorne Studies and the Human Relations Approach to Management and Ergonomics, Job Analysis and Job Evaluation, Personnel Selection, Training, Performance Appraisal Motivation, Approaches to Management:, Leadership, The “Japanese” Management Style, Theory X and Theory Y, Strengths-Based Management, Learning Organization, Organizational Culture, Organizational Culture, Factors Contributing to Positive Organizational Culture, Toxic Factors in the Workplace,, Modern Organization Design Stress at Work


Introduction, Challenges & Opportunities; Rise of Globalization; Workplace Diversity; Technological Advancements, Job Design; Flexible Work Environment; Leadership-Authentic Leadership, Dimensions of Trust; Coaching & Mentoring; Power & Organizational Politics, Employee Engagement; Organizational Culture& Workplace Spirituality; Creativity and Innovation; Organizational Change & Development


Introduction. Historical Aspects: Feudalism, Socialism, communism, Capitalism, World War I, World War II: Allies & the world, Current Power Centers. Global Markets: The politics of trade, Liberal market economies—The United States, The rise of emerging markets—reaching where? WTO, Trading blocks, International treaties. Social-cultural: Global Population, Migration, Human Rights – Amnesty, UNO, Geneva Convention, Environmental and Ethical Issues, Communication & Culture. Political: International Relations: Terrorism, United Nations, Current Issues in International Politics: China & Sea Water, Israel – Palestine, Ukraine, European Union, Warfare in the Modern World. Emerging Technologies: Top 10 emerging technologies by World Economic Forum 2014, Emerging health technologies by WHO, Emerging technologies: options for the future. India: India’s Relation with China, US, Russia, Great Indians Diaspora and their contributions, India: Futuristic View.


Academic reading -Identifying author’s main claims, supporting points; Distinguishing voices and viewpoints; Discriminating between examples/illustrations and main points; Restating author’s thesis and support points in own words. Summarizing text -Reducing text; Using third person; Avoiding personal judgment; Documenting texts. Analyzing texts -Articulating and assessing author’s work; Drawing conclusions about the effectiveness of author’s writing strategies. Research -Locating, evaluating, and using academic sources; Signalling and integrating basic quotes; Avoiding plagiarism; Documenting and citing. Facility with language and writing -Writing clear and appropriate thesis Organize and adapt texts appropriately for genre, purpose and audience; Observing appropriate mechanics, usage, grammar, and spelling; Writing readily understood text for a general reader; Using electronic environments to draft, revise, edit, and share or publish texts.


Neuro Linguistic Programming: What is it all about? The Context, The Main Ideas, Outcomes, The Internal States; States of Mind & Control; Power of Belief (The Placebo Effect); Systems: Learning Loops, Failure of Feedback, Levels of Learning and Description of Reality; Language: Thinking Loud, The Meta Model, Unspecified parts of speech, Judgments, Universal Quantifiers, Complex Equivalence, Mind Reading; The Milton Model, Talking with Time; NLP Patterns: Conflict & Congruence, Values & Criteria, Meetings & Negotiation; NLP Therapies: Psychotherapy, Fixing Phobias, First & Second Order Change. Thinking Strategies: Learning as Modeling, Accelerated Learning, Beliefs, Music Strategy, Creativity Strategy


Introduction to Cognitive Psychology; Historical Background: Emergence of modern cognitive Psychology; Place of Cognitive Psychology in cognitive science; Approaches-Information Processing and PDP Model; Attention-theories; Perceptual Processes; Imagery; Language; Thinking; and Problem Solving.


Introduction-Introductionto Industrial Sociology, Nature and type of Industrial Society, Scope and importance of the study of Industrial Sociology, Social Ethics and Industrial Relations. Power Structure -Power in Organizations, Coalitions, Politics, Conflict and Processes. Labour Relations and Industrial Set up -Labour characteristics in sociological perspectives, Worker, supervisor and authority relations, Labour management relations : an overview of industrial and labour relations, Labour Legislations: Factories Act Minimum Wage Act, Women Labour and Child Labour, Conciliation, collective bargaining and adjudication,Joint management councils and quality circles, Trade union, its functions and participatory management and housing and community welfare.Social Problems and Organizations -Work and Employment, Racial & Ethnicity Inequality, Gender Inequality Social Stratification and Inequality, The Working Poor, Welfare and Homelessness, Drugs Crime and Deviance, Family, religion, stratification, habitat, settlement and environmental problems throughindustrialisation process.Globalization and Social Change -Organizations and Globalization,Atomization-Computerization and its effects on  Industry, Work and Work Place, Work and Family.


Conceptual Background of Human Rights, Philosophical and Historical Perspectives of Human Rights, Deprivation and Denial of Human Rights, Constitutional Rights and Duties, Difficulties in the Promotion of Human Rights, International Concern for Human Rights, International Concern for Violations of Human Rights International Actions For the Protection of Human Rights.


Introduction to Rural Development: Importance, Scope & Objectives, Traditional and Modern Concept of Development: Indicators of development; Theoretical approach to development. Socio-economic conditions of Rural Society: Rural Demography, Rural Social Structure, Rural Economy Structure, Rural Poverty, and Strategy of Rural Development. Process of Rural Development: Agrarian Movement, Land Reforms, Green Revolution, Agricultural Extension Services.Various approaches to Rural Development: Gandhian approach for Community development, I.A.D.P., I.R.D.P., M.N.R.E.G.A., Neo Gandhian, (PURA), Need Based and demand based centers. The focus and thrust of Rural Development programmes: Poverty alleviation, employment Generation, Social mobility, mobilization and change; Meaning of empowerment, economic, political, Social and cultural empowerment. Rural Development Programmes in India: Background of Rural development Programmes, Pre-Independence era, Post-Independence era, Poverty Alleviation Programmes. Rural Development Administration and Panchayat Raj Institutions: Panchayat Raj System, functionsof Panchayat Raj System, Sources of income for Panchayats, merits and demerits of Panchayatsystem, strengthening of Panchayat Raj System, Rural Development administration.Rural Social Problems: Inequality of caste, Land related problems, Displacement and rehabilitation.Social Change: Mobility & Mobilization, Empowerment, Information, Education and Communication, Information Technology and Rural Development.


Fundamentals & functions of Business Communication, Communication Skill Assessment & Development Plan for students, Professional etiquettes & Mannerism, Interpersonal Skills, Interpersonal Skills, Group Discussion, Interview, Psychometric tests, Data Interpretation & Decision making, Ethics of Business Communication


Perspectives on Knowledge, Types of knowledge, knowledge workers valuing knowledge, Dynamics and theories of the Knowledge Management, Knowledge Models, Knowledge Intensive firms and the Knowledge Workers, Communities of Practice, Power, Politics, Conflict and Knowledge Processes, Knowledge Management Strategies, Ethical and Legal Issues in knowledge Management


Introduction to Human Resource Management, Strategic Human Resource Management, The Evolution and Environment of Human Resource Management. Human Resource Procurement Assessment & testing, Campus recruitment, e-Recruitment, Job analysis and design, Pre-employment screening, Psychometrics, Recruitment, Selection, Sourcing, Workforce planning, Induction, Orientation, Socialization and Placement. Career Planning and Guidance, Succession Planning, e-Learning, In-house training, Learning & Development, Training effectiveness, Training techniques / delivery. Human Resource Evaluation and Compensation Performance Management: Measurement Approach, Developing Job Descriptions, Key Result Areas, Assessment Centre, 360 Degree feedback, Balanced Scorecard, Effective Performance Metrics. Compensation Strategy and trends- Compensation package, ESOPs, Performance based pay, Recognition, Retrial benefits, Reward management, Team rewards. Human Resource Control and special topics Human Resources Audit, The Human Resource Information System (HRIS), Human Resources Accounting, Competency Management, Human Resource Management Practices in India, Internationalization of Human Resource Management Commonly Used Jargons.


Concept of Research, Types of Research, Types of Business Problems Encountered by the Researcher, Steps Involved in Research Process. Research Design : Various Methods of Research Design, Concept of Sample, Sample Size and Sampling Procedure, Various Types of Sampling Techniques, Validity, Reliability, Descriptive Statistics, Univariate & Bivariate Analysis, Use of SPSS in Data Analysis, Report Preparation: Types and Layout of Research Report, Bibliography and Annexure, Drawing Conclusions, Suggestions and Recommendations.


Introduction: History of English Literature, Genres of Literature. Poetry: Let me not to the marriage of true minds: William Shakespeare, Hymn to God Thy Father: John Donne, Tyger: William Blake, The World is Too Much with: William Wordsworth. Fiction and Story: Animal Farm: George Orwell, Pride and Prejudice: Jane Austen. Prose: A Disappointed Man: Robert Lynd, On Shaking Hands: A.G.Gardiner, Drama: Macbeth: William Shakespeare.


This course examines men and women's lives in less developed countries and the impact upon them as a result of development and incorporation into global, economic and political systems. The course begins with theoretical approaches to gender and development, development theory, and feminist critiques. We will examine in detail issues of production (formal and informal work), reproduction (health, child survival, and fertility), and the family/household nexus (where production and reproduction meet). This course also deals with the global and national policy frame-work of gender and development.


 The objective of this course is to impart a basic understanding of econometrics. The student will be able to appreciate the theoretical basis of the subject. At the same time, it will enhance the student’s ability to apply the theoretical techniques to the problems of the real world. Topics like forecasting have been introduced to impart this practical orientation.


The critical role of management skills, Approach to skill development, Making oral and written presentation, Effective Speaking, Communication with E-mail and Memos Uncovering the secrets of clear writing, Developing Reports and Proposals, Resume writing, Preparing for GDs, Preparing for Interviews, Writing for Employment, Working with Customers, Developing professional telephone Skills, Improving informal communication, Making formal presentations, Thinking critically, Group decision making and problem solving, Managing Meetings, Presenting yourself professionally, Winning at office politics, Developing a Professional Work Ethics.


Genealogy of the concept, The Information Technology Revolution, Principal theories of Culture, Cultural Diversity and cross cultural literacy. The Communication process, Intercultural Communication. Theories of Culture centric leadership and their Global Relevance. Developing Competencies for Global citizens and Ethical Guidelines for Global Citizens.


Introduction -Concepts and definitions of Disaster, Hazard, Vulnerability, Resilience, Risks; Natural and manmade disaster their relationship. Disasters:  Causes and Impacts - Differential impacts of disaster - in terms of caste, class, gender, age location, disability Global trends in disasters, urban disasters, pandemics, complex emergencies, Climate change. Approaches to Disaster Risk reduction -Disaster cycle - its analysis, Phases, Culture of safety, prevention, mitigation and preparedness, community based DRR, Structural - nonstructural measures roles and responsibilities of community, Panchayati Raj Institutions/Urban Local Bodies (PRIs/ULBs), states, Centre, and other stake-holders. Inter-relationship between Disasters and Development: Factors affecting Vulnerabilities, differential impacts, impact of Development projects such as dames, embankments, changes in Land-use etc. Climate Change Adaptation. Relevance of indigenous knowledge, appropriate technology and local resources. Disaster Risk Management in India: Hazard and Vulnerability profile of India Components of Disaster Relief: Water, Food, Sanitation, Shelter, and Health, Waste Management Institutional arrangements (Mitigation, Response and Preparedness, DM Act and Policy, Other related policies, plans, programmes and Legislation). 


Financial Planning Process: Meaning of financial planning; Steps in financial planning process; Determinants of personal income. Managing of Taxes: Basic concepts of income tax; Personal taxation; Tax planning. Cash and Savings: Role of cash management in personal financial planning; Financial services market; Cash management products; Electronic banking services; Channels of savings. Purchase of Automobiles and Houses: Automobile purchase planning; Car loans; home buying process; Home loans. Credit and Credit Cards: Credit; Types of credit; Different kinds of credit cards; Disadvantages of the   credit cards. Insurance :Insurance planning; Benefits of life insurance; Calculating insurance needs; Buying a life insurance; Life insurance products in India. Critical illness Insurance, Casualty Insurance Property Insurance. Health Insurance: Health Insurance; Types of health care plans; Health Insurance in India. Investments: Meaning of investment; Types of investment Vehicles; Factors considered in the choice of investments; Developing the investment strategy; Investment Risk: Types of Investment Risk, Measurement of Investment Risk. Retirement Planning: Sources of retirement income; Annuities; Pension funds.


CRM-Strategic Imperatives, CRM in B2B Markets, CRM in B2C markets, Relationship Marketing, Financial, Social, Customization and Structural bonds, Market Share vs. Customer Share, Economics of CRM, Customer Lifetime Value, Operational, Analytical and Collaborative CRM, Components of e-CRM Solutions, Technological Tools for CRM, Role of Digital Technologies and CRM, Using Blogs, Wikis and Online Communities for CRM, The experience ecosystem and Customer Experience Management, Evaluating Technological solutions for CRM, Comparison of Siebel, Oracle,, Implementing CRM, Social Customer Relationship Management, Social CRM Strategy and Social Customer Analytics.


Foundation of Entrepreneurship   Foundation, Entrepreneurial Mind Business Plan: Beginning Considerations   Strategic Management and the Entrepreneur. Forms of Business Ownership and Franchising, Buying an existing Business. Business Plan: Marketing Considerations, Building a powerful Marketing Plan, E-Commerce and the Entrepreneur, Integrated Marketing communications and Pricing Strategies. Building the Business Plan: Financial Considerations. Sources of Funds, Managing Cash Flow. Creating a successful Financial Plan. Building a Competitive Edge, Making Team, Leading the growing company and Global Aspects of Entrepreneurship


Introduction: History and Relevance of Indian Literature, Poetry: Night Of The Scorpion: Nissim Ezekiel, Introduction: Kamala Das, Anxiety: A K Ramanujan, The Unrest of Desire:Keki N Daruwala. Fiction and Story: The Untouchable: Mulk Raj Anand, A Suitable Boy:Vikram Seth. Prose: Hind Swaraj: Mahatma Gandhi, Sketches From My Poet: Mahadevi Verma Translated by Meera Kukreja Essay, Drama: Seven Steps around the Fire: Mahesh Dattani.


Media Psychology - A specialty in psychology, communication and technology; Psybermedia and Social Media; Media, Technology and Human Behavior; The Media and Mind, Self, and Society; Media as vehicles for transmitting; Information And/As/Or Entertainment; Media as Treatment Delivery Platforms; Media and Crises; Business and Citizen Consumers and the Media; Learning “From”/ “With” Media and Technology.  


Economic growth and development- Factors affecting economic growth- Capital, labour and Technology; Technological progress-Embodied and disembodied technical progress, Production function approach to the sources of growth; Measuring development and development gap- per capita income, inequality of income and wealth, Human development index and other indices of development; Human resource development-Population problem; Demographic transition, Population, poverty and environment; Sustainable development; Macro Economic Policy and Economic Development- Monetary and Fiscal policies in developing countries, MNC activity in developing countries; IMF and World Bank policies in developing countries; Federal Development-Financial Federalism under Constitution, Finance Commissions in India;Need for planning, Review of Indian plan models.


Introduction of Industrial Economics. Industrial Organization and Market Structure. Industrial location and Industrial Productivity. Industrial Efficiency. Indian Industrial Growth and Pattern. Industrial Profile and Problems. Institutional Finance for Industrial Development. Industrial Imbalance & Social Security System provided by Government of India for various industries.


International trade and globalisation, The pure theory of international trade — Theories of absolute advantage, comparative advantage and opportunity costs, modern theory of international trade; Theorem of factor price equalization; Theory of absolute cost and comparative cost, Economic Growth and International Trade Policy. Meaning and components of balance of payments; balance of trade, equilibrium and disequilibrium in the balance of payments; Measuring Deficit or Surplus in BOP, Measures to correct it. Foreign Trade Multiplier, Devaluation, Exchange Rate. Theory of Regional Blocs and International organisation.


Fundamentals of Quality -Perspectives and Definitions of Quality, Dimensions Of Quality for Product and Service, History of Quality, Phases of Quality Assurance, Alignment, Linkage, Reengineering, Contribution of Gurus – Shewhart, Deming, Ishikawa, Juran; Cost of Quality, Voice Of Customers: Kano’s Model, House Of Quality, QFD Process; Basic Tools of Quality -Checksheets, Cause and Effect Diagrams, Histograms, Flowcharts, Pareto Analysis, Scatter Diagrams, Run Charts; Acceptance Sampling, Statistical Process Control; Six Sigma, Benchmarking and Lean Concepts - JIT, Andon, Kanban, Kaizen, Poka-Yoke, 5-S, 7 Mudas; ISO Standards, MBNQA, RGNQA, Deming Prize


What is Governance? General Introduction about the importance and usability, Relation of Technology and Governance, How Information Technology and the Internet Have Changed the World, A Framework for E-Government: E-Government Principals, E-Services, E-Democracy, E-Management; Strategic Planning , What is Digital India?DeitY, Vision of Digital India, Nine Pillars of Digital India, Institutional Mechanisms at National Level, Composition of Monitoring Committee on Digital India, Challenges & Changes Needed, Governance Models, Different Uses and the Governance Analytical Framework


Introduction. Investments: Nature and Scope of Investment Analysis, Elements of Investment, Avenues of Investment. Investment Policy & Asset Allocation: Individual investors, determination of investment policies, institutional investors, investment constraints, asset allocation process, types of asset allocation. Return and Risk: Concept of Return and Risk, Measurement of Return and Risk, Risk free rate and factors influencing the risk free rate, Determinants of required rate of Return. Bond Valuation & Risk Measurement: Strategic role of bonds from investors’ point of view, types & value of bonds, risk associated with bonds, forecasting interest rates & determinants of interest rates, theories of interest rates. Equity/ Security Valuation: Valuation models, Valuation of common stock, goodwill, preferred stock, Fair value of shares, Relative valuation models, free cash flow to Equity models. Fundamental Analysis- Analysis of Country’s Economic Condition, Study and Analysis of State of the Industry and the Company: Concept of Industries, Lifecycle, Characteristics, Company Analysis: Analysis of Financial Statements. Technical Analysis. Types of Derivatives: Concept & Structure of Forward and Future Markets, Interpretation of Future and Option Price Quotations, Margin System, Long and Short positions, investing with derivative Securities. Traditional Investment Management: Introduction to Modern Portfolio Management, Markowitz Portfolio Model, Sharpe Model, CAPM, Portfolio Management process, Portfolio Management Strategies, Portfolio Revision & Evaluation.


Introduction to Services,  Models of Service Marketing, 7 P’s and Product management. The Challenges, The Gaps Model, The Services Marketing Mix, Consumer Behavior In Services, Managing Customer Behavior, Customer Expectation Management, Customer Experience Management, Delivering Quality Service, Challenges of Measuring Service Quality,  Measures of Service Quality, Dimensions of Service Quality, SERVQUAL, Customer Satisfaction Measures, Issues with customer Satisfaction, Creating value in a competitive market and service promotion, Positioning a service in the market, Value addition to the service product, Planning and branding service products, New service development. Culture and Service Technology & Service Strategy Planning and managing service delivery


Integrated CRM, CRM –Planning it right, Introduction, emergence of CRM practice, factors responsible for growth of CRM, stakeholders in CRM, CRM communication and culture, Employee Factor in Customer Relationship Management, Employee Organisation Relationship, Role of employee satisfaction on customer satisfaction, Implications of the employee customer linkage,  Organizational Scope in CRM and bridging organizational gaps, Using strategic planning tools-Tools of trade, collecting data, assessing findings, creating a strategic proposal, strategic recommendations, Developing CRM strategy, Planning your CRM Program, Technology Solutions in CRM–Sales Force Automation, SFA: The cradle of CRM, Today’s SFA, Sales Process/Activity Management, Sales and Territory Management, Contact Management, Lead Management, Configuration Support, SFA and Mobile CRM, Field Force automation. An SFA checklist for success, SAP versus Microsoft Dynamics CRM, Mobile Customer Relationship Management


Introduction, Business Strategy and Organizational Capability, Global Environment of HR: Change & Diversity, Significance of HRD, HRD business policy and HRD, organizational performance and HRD, Practices: SHRD fundaments, SHRD initiatives, working conditions & family welfare, HR function, Portfolio related strategic responses and strategic HRD system,Process related strategic responses and strategic HRD system, Managing employee relations: unions and strategic collective bargaining, corporate ethics, values and SHRM, evaluating the effectiveness of SHRM.


Foundation of Social Entrepreneurship: Motivations of a Social Entrepreneur, Characteristics of a Social Enterprise, Challenges, Similarities between social entrepreneurs and business entrepreneurs; Learning from Real-Life Social Enterprises: Study of selected social enterprises; Beginning Considerations: Business structures used by social entrepreneurs; Sustainability: Funding of social enterprises, attracting investors; Measuring and Managing Performance: Setting criteria for measuring effectiveness, strategies for improving performance; Building Marketing Plan: Marketing in Social Venture, using social marketing concepts; Growth of Social Enterprise: Making Team, Negotiations, Networking, Leading the growing venture


Introduction to Ethics & its role in the Workplace; Values & its role and how they  enhance performance in the workplace; Stress: Causes & Effects; Stress Response on the Body, Role Of Emotions  on Stress, Maintaining relationships and nurturing the spirit; Stress in the changing world & Stress in the Workplace ; Effective Coping skills; Relaxation Techniques; Personal Inventory


This course provides an introduction to the field of business analytics. This course deals with business Forecasting, Econometrics and Time Series Analysis and prediction of future outcomes based on historical patterns. It makes extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling and fact-based management to drive decision making. Explore data to find new patterns and relationships (Data Mining),Predict the relationship between different variables (Predictive Modeling, Predictive Analytics), Predict the probability of default and create customer Scorecards (Logistic Regression),understand a Problem in Business, explore and analyze the problem, Solve business problems using analytics (in R) in different fields.


Economic Growth and Development. Indicators of Development. National Income Accounting. Sustainable Development. Human Development Index (HDI). Demographic features of Indian Population; Rural-Urban Migration; Growth of Primary, Secondary and Tertiary Sector. Inflation, Business Cycle, Multiplier and Accelerator Interaction. Macro Economic Stability & Policies. Federal Development. Need for Planning-Democratic, Decentralized and Indicative Planning, Micro Level Planning.


Introduction to Literary Devices: Figures of speech, Character, Plotline, Conflict, Point of View. Literature & Adaptation: Understanding Cultural Contexts: What? Who? How? Why? Where? When?; Forms of Adaption; Cinematography & Narratology. Literary Theories. Framework: Adaptation Theories; Reader Response & Audience Response Theories. Play & Adaptations: The Pygmalion: George Bernard Shaw; Hamlet: William Shakespeare. Case Study of Classic Fairy Tale The Sleeping Beauty & its Adaption Maleficent. Novel & Adaptations:  The Giver: Lowry;  The Godfather: Mario Puzo.


Introduction: Concepts of expression, intuition and imagination, Relevance of Literature, Literary Genres Literary Devices. Poems-On His Blindness: John Milton, Ode to a Grecian Urn: John Keats, My Last Duchess: Robert Browning, Success is Counted Sweetest: Emily Dickinson, A Prayer before Birth: Louis MacNeice, Goodbye Party for Miss Pushpa T.S: Nissim Ezekiel. Prose & Short Story: The Spectator Club: Richard Steele, Evidence: Isaac Asimov, Toba Tek Singh: Saadat Hasan Manto. Drama - Select Soliloquies of Macbeth & Hamlet, the Characters of Macbeth, Lady Macbeth & Hamlet as Universal Characters, The Caretaker: Harold Pinter Novel:To Sir with Love: E.R. Braithwaite.


Introducing Literary Theories: From Formalism to Reader Response Theory: Major Terms & Concepts; Narrative Art & Narratology; Language & Style: An Introduction. Introducing New Forms & Sub Genres Today: Features & Portions: New Fiction: Graphic Novels, Cyberpunk; Written Communication through Non Fiction: Memoirs & Autobiographies, Biographies & Personal Narrative. Texts Across Continents: Herman Hesse: Siddhartha (Novella); Eat Pray & Love(Adaptation & Travelogue); Margaret Atwood: Penelopiad (Canadian), Girish Karnad:  Hayavadana (Short Play, Indian);Aldous Huxley: Brave New World (European).


Introduction to Quantitative Methods, Classification & Presentation of Data, Mathematical basis of Managerial Decision-Concepts, Statistical Concepts- Measures of Central Tendency, Measures of Dispersion, Measures of Association, Sampling and sample size estimation, Point estimation, Statistical Intervals based on Single sample, Hypothesis Testing based on single sample, Inferences based on Two samples, t, Z and chi- square and F  tests, Simple Linear Regression and Correlation, Multiple Regression Model, Time Series Analysis, Multivariate Analysis- ANOVA, MANOVA, Factor Analysis, Discriminant Analysis.

Econometric Analysis (3 CREDITS 2-1-0)

Introduction to Econometric Analysis, Statistical Inference, Regression Analysis- Two variable regression model; The concept of the PRF; Classical assumptions of regression; Derivation of the OLS estimators and their variance; Properties of OLS estimators under classical assumptions; Gauss-Markov Theorem; Tests of Hypothesis, Measures of goodness of fit: R square and its limitations; Adjusted R square and its limitations, Econometric Model Specification, Failure of Classical Assumptions- Multi-collinearity and its implications; Auto-correlation: Consequence, Heteroskedasticity, Time Series Analysis- Univariate Time Series Models: Lag Operator, ARMA , ARIMA models, Autoregressive Distributed  Lag Relationship, Linear programming; Dual of a linear programming problem; Simplex method Transportation

Digital Transformation in Financial Services (3 CREDITS 3-0-0)

Introduction -Financial services, Digitization, Digitalization, Digital Transformation, digital tools in finance, importance and risks.Digital Payment System- Electronic commerce, Advantages & Disadvantages of e commerce, Categories of e commerce, E payment systems, Electronic wallets, Smart Cards, credit cards, debit cards, Advantages and Disadvantages. Digitization in Banking- Banking: its types, evolution of e banking ,payment mechanisms, RTGS,NEFT, AEPS, UPI, POS, Digital wallets, Future of e- banking, challenges in digital era.Business Models for Digital Financial Services-Revenue stream Distribution strategy Partnership strategy technology Implementation.Consumer Behaviors in Digital Economy, Digital Disruptions in Insurance: Digital Changes in Life Insurance, Health & Other Insurance.Digital Financial Services Risk and its Management- Strategic Risk, Regulatory, Operational Risk, Technology, Financial, Political Risk, and Fraud risk, Agent Management Risk, Reputational Risk, Partnership Risk, Risk Management. Digital/E-Income Tax Filing- Income tax filing, Issues related and suggestions & Organising for digital Innovation

International Finance (3 CREDITS 3-0-0)

Financial Globalization and Risk,Eurocurrency market and LIBOR, Globalization process, Theory of comparative advantage, Balance of Payments, BOP and key macroeconomic variables, Foreign Exchange market, functions, participants, types of transactions, Foreign currency derivatives: forward, futures, Options, Exchange rate determination theories, Purchasing Power Parity and Interest Parity, Foreign exchange exposures

Global Politics [2-1-0]

Globalization: Conceptions and Perspectives, Global Economy, Contemporary Global Issues-I, Contemporary Global Issues-II.

International Studies [3-0-0]

Basic Concepts, An Overview of Twentieth Century International Relations  History, Cold War Politics, India’s foreign policy during the Cold War era, India’s foreign policy in the Post- Cold War era, Emergence of Other Power Centres.

Industrial Sociology [3-0-0]

Introduction, Theoretical Orientation, Social dimensions of work (I), Social dimensions of work (II), Industrialization in India, Contemporary Issues, New initiatives in India

Human Rights and Social Justice [3-0-0]

Conceptual Background of Human Rights and Social Justice, Evolution of Human Rights, International Human Rights Standards, Human Rights of the specially disadvantaged sections of the society, Human Rights of the Working Class, Emerging Dimensions of Human Rights




The Big Questions of Morality; Evolution of Morality; Development of Morality; Morality Theories; Moral Everyday Dilemmas; Reason & Emotion in Morality; Moral Differences across cultures; Moral Circles: Family, Friends, and Strangers; Moral Decision Making; Contemporary  Moral Issues


Introduction: History of theatre: role of theatre in human culture with special reference to India, Forms and Elements of Theatre: Classical and contemporary. Types of theatre: dance, musical, puppet, mime, mask, etc., Types of stages: proscenium, thrust, round, open, etc. Stage and it requirements—set, properties, costume, make-up, lighting, etc. Select schools of drama--Natya Shastra, Stanislavsky and Brecht.  Text and its interpretation—Mother Courage, Galileo and Aadhe Adhure.  Role play—developing character, developing relations with other characters, Back-stage work—management, planning, execution. Writing Projects: reviewing any current production; writing a sample ‘theatre review’ of a read text.


Today’s global world of multicultural association has opened new domains for inter-cultural, social and new-age communication. Hence knowing the art of translating from L1 to L2 or vice versa is an added advantage for any professional. Moreover it opens up newer avenues and entrepreneurship for youth who can be the pathfinders in this new emerging field with right approach and practice. This paper seeks to add a new skill in our students and make them trained in the art of translation thereby giving them scope to create a new profession for themselves and open up new vistas of entrepreneurship in translation.L1 and L2 will be Hindi and English respectively and students would be introduced to the principles, theories and problems of translation. Further the students would analyse specimen poems and selected texts translated from L1 to L2 in the light of theories, principles and problems. Finally the students would learn to translate themselves and would be required to translate literary or non literary piece of work practically after subsequent practices.


Psychological Tests on Intelligence: Wechsler Adult Intelligence Scale-Third Edition (WAIS-III); Personality: Sixteen Personality Factor Questionnaire; Aptitude: Differential Aptitude Test (DAT); Abilities: Differential Ability Sale (DAS); Emotions: Draw-A-Person Screening Procedure for Emotional Disturbance (DAP:SPED)/ Emotions & Expressions: Motivation: Children's Academic Intrinsic Motivation Inventory: Learning: Wide Range Assessment of Memory and Learning - Second Edition (WRAML2)/ Test of Memory and Learning - Second Ed. (TOMAL-2)/ Human Maze Learning Pointed electrical with reset 6 digit error counter.


The course aims at familiarizing the students with different statistical software used for research. It includes general statistical software as well as specialty packages. It will cover both quantitative and qualitative softwares. The students will be taught how to enter, clean and arrange data from different sources. Analysis and interpretation of the data will also be covered. The packages that will be introduced are: SPSS, STATA, R, LISREL, MPlus and ATLAS.ti.

Poverty, Inequality and Human Development [1-0-2]

Concepts and Dimensions of Poverty, Inequality and Human Development, Measurement of Poverty and Inequality: Steps and Axioms. Data sources and Issues: Census Data, Unit level Household Data, Geospatial Data, Satellite Image Data, Determinants/ Factors: Demographics, Household, Individual, and Macroeconomic variables, Introduction to Stata, Regression- Linear and Binary models, Review of different public policies of GOI to eradicate poverty. Role of education and health care policies to strengthen human development.

Indian Constitution and Traditional Knowledge [3-0-0]

The Indian Constitution, Organs of the Government, Nature of Federalism in India, Local Governance in India, Traditional knowledge, Challenges to Indian Democracy.

Constitution of India [2-0-0]

History of Making of the Indian Constitution, Philosophy of the India Constitution, Fundamental Rights and Directive Principles, Organs of Governance, Local Administration, Election Commission.



Data Analysis Techniques in Social Science Research (3 Credits: 3-0-0 )

The objective of this paper is to make the scholar familiar with statistical tools and techniques, primarily used for quantitative data analysis. It includes theoretical and analytical concepts toperform basic and advanced data analysis in social sciences research. It is an in-depth course to study inferential statistics, univariate & multivariate techniques, regression analysis, and many more. Depending on the student interest and requirement, the course enriches the students with different statistical software used for research.


The course aims at acquainting the students with the meaning, purpose and significance of research in humanities and social sciences. It aims to identify the different epistemological assumptions that underpins any piece of research, and appreciates the value and limitation of these in various applications. It also looks to clearly identify research questions and explain the relevance of the questions to an academic literature. It also seeks to understand the research process and the different methodologies and to know the research designs and prepare a research proposal (synopsis).It also allows a student to critically evaluate other research work.


This Course will create awareness among students of recent developments in Human Resource Audit and Human Resource Information Systems (HRIS) in organizations. A thorough understanding of these requirements and alternatives leads to more successful and flexible HR systems.  It will help analyze and understand concepts of Human Resource Development Audit; Elements of HRD; HRD Audit Implementation; Introduction to Human Resource Information System; Managing Human Resource Information System and Modules of Human Resource Information System and their Application.


This Course will provide students with an understanding and usage of competency in Industry. The course also enables students to understand the application and importance of competency in different human resource processes.Introduction to Competency; Components and categories of Competency; Process of Competency Mapping; Developing Competency Model; Competency Based Applications


The objective of the course is to provide a conceptual input of meaning, characteristics, processes and influences of Organizational Development & Change management. The course also intends to impart skill sets through experiential learning. The course gives various OD theoretical frameworks in detail which provides comprehensive overview of human capital from the perspective of organizational excellence in the light of transitional phases of Indian Industries


The course seeks to enhance the understanding of the concepts, principles and process of training and development. It allows a student to develop an understanding of how to assess training needs and design training programs in anOrganizational setting. It also familiarizes students with the levels, tools and techniques involved in evaluation of training effectiveness.


This course introduces students to the history, traditions, and forms of marketing. The course aims to examine the effects of social and demographic and technological factor on Marketing. The course dwells and debates on the new marketing methods and models.


The course aims to introduce the students to the importance of Social Marketing and analyse the social marketing environment. It also aims to develop an understanding of the basic and advanced techniques for development of social marketing strategies. The course will enable the students to understand how to effectively manage the implementation and evaluation of social marketing projects.


The aim of Advanced Customer Relationship Management is to make students familiar with the tools, methodologies, models, and mindset of customer relationship management. The course would demonstrate managing know-how in the key functional areas of CRM (marketing, sales, and the provision of service) and an overview of the supporting information systems is given. Students are introduced to practice oriented possibilities for implementation and procedural approaches. Central to the course are current developments in strategy, processes, and organization, as well as the technological support of modern CRM.


The course aims toenhance awareness and knowledge about branding issues in creative industries and also to develop ability to identify strategic issues in branding of creative products.The course willsurvey academic research streams addressing branding issue and allow students to develop critical perspectives applicable in branding as a part of strategic management of brands in creative industries.The course will also helpdevelop hands-on abilities in brand building and marketing.


The course will allow the students to understand the E-Marketing context: e-business models, performance metrics, and role of strategic planning. It will also describe and explain marketing strategies of segmenting, targeting, positioning, and differentiation and allow students to use marketing functions of product, pricing, distribution, and communication for a firm's E-Marketing strategy. The course will also develop an understanding of important concepts for internet marketing strategy. The students will learn how to manage social media presence and tracking online marketing campaigns


The objective of this paper is to make the scholar familiar with statistical tools and technique. The main focus however is on their applications in research.


The course aims to provide a theoretical background that connects statistics to econometrics in order to be able to implement existing and new econometric procedures. It also aims to make students understand applied empirical papers.


The course aims at the provision of an appropriate mix of economic principles and empirical estimation tools that provide the opportunity for future decision makers to formulate microeconomic theoretical based expectations and accurately measure market outcomes realized over time. The course hopesto develop the skills of students to critically analyze and evaluate agricultural policy to understand the origin of current agricultural policy issues.


The course will utilize basic economic analysis to answer questions about issues concerning the health care industry. It will develop a detailed demand and supply model of the health care industries to predict the consequences of various possible changes in health markets, such as changes in third-party financing of health care. It will also compare and contrast the Indian health care market and institutions with those of selected countries from around the world. It will seek to discuss the roles of both public and private sector financing of health care and the division between public and private health care goods and services. The course will help to analyze the role of professional education, training and licensing in physician and allied health professions, and their effects on quality and cost of health care.


The course aims to develop an understanding of the growth and development process. It hopes to develop skills for evaluation of development theories and methods that aid in the determination of policies and practices that can be implemented at either the domestic or international The course will develop the ability to critically evaluate the economic aspects of the development process particularly in developing economies.


Explore and understand the African American culture through their writings. Examine the contributions of selected writers and writings in the growth/transformation of America’s history.The course will also evaluate various criticisms of different aspects of African American Literature against one another.


The course seeks to understand the underlying principles in the literature through theeco-cultural and literary atmosphere of common wealth countries. It also aims to understand the literary perspectives of writers of common wealth countries


Students of this course will look at the formal properties of language and the ways in which these properties are studied by linguists, concentrating on the core components of linguistic analysis: morphology, syntax and semantics, pragmatics, morphology, phonetics, and phonology and the interaction between them.


The course seeks to develop an understanding of language acquisition and of language change. To be able to understand  how language  is constructed, interpreted, clarified, obscured, illustrated, simplified,  negotiated, contradicted and paraphrased.


The course focuses on critical theory as it applies to literature and culture. Review of classical Greek origins of issues concerning the nature of literature and criticism. It Studies of major twentieth-century theories and applications in Literature.


This course introduces students to the history, traditions, and forms of literature written by women in English. It will examine the effect of gender on literature and consider how gender intersects with race, ethnicity, class, sexual orientation and other factors in shaping identity. The course will also consider the multiple ways women writers have responded to being silenced throughout history. It will explore a rich and diverse range of writers and works to identify the recurrent images, themes, and styles of an evolving cannon. Various works of poetry, prose, drama, non-fiction, and film will be studied. The literary pieces will be examined in the context of: Gender and Identity, Voice and Silence, and Images and Roles.


The course will help learn how theatrical performance has expressed the basic beliefs, aspirations, and anxieties--in short, the world view--of communities from the Renaissance through the Enlightenment. The course will allow students to interpret and write insightfully about not just dramatic texts but theater--the realization of text in the performance of the actors, the space of the theater, the response of the audience.


The course aims at conveying the power and complexity of human experience. It also seeks to acquaint the students with styles and values which change over time and also to broaden the cultural context.


The course would seek to focus on four writers and relate the concerns of the course to other nodes in literary and intellectual history. To examine the questions that one asks of texts as readers and literary critics—what do we ask, and how?


The Course will allow a student to explore one’s potential and engage in artistic collaboration and the creative reinterpretation of art made by others. It will challenge one to take creative risks beyond one’s comfort zones and experience what it is to make the unimagined possible and real.
The course will let a student appreciate how experimentation, failure, and revision can play a valuable role in the creation of successful and innovative works and provide an opportunity to consider multiple and possibly divergent solutions to a problem. It will also help explore the role of artistic expression in addressing issues that face society


Neo-evolutionary, modernisation and neo-modernisationtheories of development,Marxist and neo-Marxist theories of development,The newly industrialising countries,Global approaches to development,Political processes and social change, Rural,Urban and Women Development Alternative approaches to development


The course aims to study social construction affecting ideas of masculinity and femininity or other sexual identities.  Gender intertwines with societal areas of economy, technology, polity, religion and demography. The important role played by social structures and institutions such as caste, kinship, family, marriage, ethnicity, religion and class in structuring gender and vice- versa Transformations at the global and local levels and their impact on individual lives. Challenges posed to intimate human relationships and identities by new reproductive technologies such as invitro-fertilization, surrogacy, sex selection contemporary issues of equality: are there physical and mental health disparities between men and women status of LGBT.


Research Theories: Positivists and Empirism, Phenomenology Grounded Theory, Ethnomethodology Symbolic Interactionism, Interpretivist Feminists Postmodernists.The Design: Naturalistic ,Emergent, Purposeful The Collection of Data: Personal experience and engagement, Empathic neutrality Dynamic systems --The Analysis: Unique case orientation Inductive analysis Holistic perspective Context sensitive Voice, perspective, and reflexivity Individual interviews Focus groups, case studies life histories, ethnographic research  and longitudinal studies. Secondary sources: Previous research, Official statistics, Mass media products, Diaries, Letters, Government reports, Web information & Historical data and information


The course aims to study the relationship between the sub-culture of science and the wider culture of knowledge which surrounds it. It seeks to analyse the nature of scientific knowledge and the general characteristics of scientific research which make such knowledge possible. Whether present framework of organizing knowledge is itself an object of sociological investigation? Comparison of methods of acquiring and of validating knowledge claims across cultures. Investigation through case studies of the various cognitive frameworks. Transfer of scientific and other expertise to wider sub-culture. It will also study the Nature of scientific community, and of communication within a community and inter-community through networking.


The course will study Classical Theories of Positivism, evolutionism and Marxism, structuralism and functionalism in sociology and social anthropology. Exchange theory.Symbolic interactionism, conflict theory, neo-Marxism; post-modernism. The purpose of the course is two-fold: first, to introduce the student to the field of social theories; and second, to present him with some perspectives whereby he may develop a better understanding of both his social environment and theoretical understanding.


Economic inequality, neighborhoods and spatial segregation, poverty, changing family structures, race and ethnicity, immigration, educational access and quality, political inequalities and participation, and comparative and institutional studies of social policy


The field of psychology has placed a lot of attention on health and wellbeing of employees. It is essential for the student to understand the need and importance of how to cope with daily life hassles. However, the field has broadened its scope to give more attention to the positive side of human nature and the most effective ways to pursue the good life. Topics include Health Psychology; Medicine; Staying Healthy; Nutrition and Diet; Health Recommendations and Behavior Change; Coping with Stress; Positive Psychology


One simple fact about our existence is that we are influenced by the physical environment and our actions shape the environment in which we live. This course precisely focuses on the interaction between the environment and human beings, examining how the physical features of the environment impact our cognition, behavior, and well-being, and how our actions in turn produce immediate and long-term consequences on the environment. This course will also provide an overview of several pressing environmental challenges (e.g., climate change), and explore how these issues impact individual human beings, and what we can do to promote sustainability.


The course aim is to study the application of positive psychology to work and personal life contexts along with the core principles of work place psychology and how these can be applied in interventions. It also concerned with topics which explains the psychology of well-being and positive relationships with work place institutions, positive organizational behavior, proactive and pro-social behavior etc. The couse studies the topics of Positive Organizational Behaviour; Theories of Work Stress; Job design; Proactive and Pro-social Behaviour; Conceptual journey from stress to emotions; Eustress- Holistic Model of Eustress; Debate on emotions at work; Happiness-Unhappiness at work; The Vitamin Model; A Surrogate Measures of Emotions; Themed Approach; Sickness Presenteeism


The field of psychology has placed a lot of attention on what’s wrong with people and what we can do to treat disorders of the mind and behaviour.  More recently, however, the field has broadened its scope to give more attention to the positive side of human nature and the most effective ways to pursue the good life. This course focuses on this latter development by examining scientific research centred on the nature of happiness and psychological wellbeing.  Topics include Looking at Psychology From A Positive Perspective; Positive Psychology in Context; Positive Emotional States And Processes; Positive Cognitive States and Processes; Prosocial Behavior; Understanding and Changing Human Behavior; Positive Environments and A Positive Look at the Future of Psychology.


This course aims to provide the students with an overview of the whole financial system and its operations with a deeper knowledge of the components of financial system like financial institutions, financial markets and their functioning. It will be complemented by the discussion of regulatory framework of institutions and markets.


The objective of this course is to bring a sense of financial security and freedom in the students by providing them financial wisdom as in terms of managing their personal finances. The course will aid them in protecting, managing and increasing their personal wealth.


The objective of this course is to familiarize the students with the stock markets of India, its terminology, types of securities, the determinants of the price behavior of securities, evaluation of fair price, and to provide a conceptual insight to the valuation of securities.


To provide an understanding of the various techniques for analyzing and forecasting financial information, to understand how the financial statement information can help solve business problems.


The objective of this course is to help students understand various issues in security analysis and portfolio management. At the end of the course students are expected to take investment decisions for optimal utilization of fund through different investment channels following modern portfolio management concept.


The course will provide students with the tools and the skills to generate resources along with understanding the underlying concepts and practical tradeoffs entailed in public finance policy alternatives.


The objective of the course is to give the knowledge of nature and functioning of foreign exchange markets, determination of exchange rates and interest rates and their forecasting. Moreover a deeper understanding of risks involved in international business like foreign exchange risk, political risk and the strategies to estimate and manage the risk by the use of hedging instruments. Lastly it shall discuss the taxation in international business.

Creative Expression in Technical Writings: 18P1NHS232

This course aims to teach the students, effective use of rhetoric and be adept in using Linguistics and Stylistics in technical writing without distorting meaning. It  enables them to compose in a variety of academic and professional contexts with an individual style of their own, thereby creating a written technical document using creativity, language skills and wider perspective.



The courses will cover the course curriculum as prescribed by the respective cultural centres for these languages like Alliance Francaise de, Delhi, Max Muller and Instituto Cervantes of New Delhi, for A1 level proficiency in these languages in a One Year course form which shall span through the two semesters. On successful completion of the course the students would get Basic Language Proficiency Certificate from JIIT apart from becoming eligible to qualify the language exams conducted by these respective cultural centres, recognized by their embassies.  The credit for these courses would be 3 with the evaluation being done twice per semester at midterm (oral) and end term (Oral + Written) with 5 modules in each semester on Grammar, Vocabulary Building, Comprehension, Communication, Presentation and Writing.


This Course will develop the creative urge and give proper expression to it through write-ups which are intellectually and aesthetically stimulating. Creative writing is any writing that goes outside the bounds of normal professional, journalistic, academic, or technical forms of literature, typically identified by an emphasis on narrative craft, character development, and the use of literary tropes or with various traditions of poetry and poetics. Both fictional and non-fictional works fall into this category, including such forms as novels, biographies, short stories, and poems. The students would learn the art of creating narratives out of experiences as part of Practical.  The course will carry 3 credits spread through 5 modules.